Cannabis Retail 101

Become a better budtender or retail associate. During this class, you will learn and practice Emma Chasen as she shares her process that she's developed over her time in the industry as an accomplished consultant, Portland's 2016 Budtender of the Year, and Farma GM.

Taught by

Emma Chasen
Owner of Emminent Consulting
2016 Portland Budtender of the Year

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Instructor Bio

Emma Chasen has a mission to educate people on the science behind Cannabis so that they may take charge of their own healing.  After graduating from Brown University in 2014 with a degree in Medicinal Plant Research, Emma went on to coordinate Clinical Oncology trials with the Brown University Oncology Research Group. When her supervisor refused a Cannabis trial in favor of another expensive pharmaceutical drug, Emma quit and headed across the country to Portland, OR. She found her way to Farma, the popular Portland dispensary that takes a more scientific approach to Cannabis; rejecting the Indica/Sativa binary and instead focusing on chemotypes to determine effect. She began her career at Farma as a budtender and was quickly promoted to General Manager and eventually to Director of Education. In this role she was able to focus on educational efforts and create a robust training curriculum that focused on cannabis science, product knowledge and empathetic patient care. Emma now co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training programs for cannabis industry professionals and lay enthusiasts.

Welcome to Cannabis Retail 101!

My name is Emma Chasen and I’m so excited to teach you how to be a great budtender. In this course, we’ll explore the budtender’s role, how to successfully connect with customers, key elements of cannabis science, the vast array of cannabis products and consumption methods, how to sell cannabis and navigate medical concerns, and ultimately how to guide your customer to responsibly integrate cannabis into their lifestyle.

Budtending is about science, service, and human connection.

I’m excited to share what I’ve learned with you.


Chapter 1 - Defining the Budtender Role

The position of budtender takes a lot of finesse. In this course, we will teach you how to interact with customers; empowering them to successfully integrate cannabis into their lifestyle with your guidance.

Chapter 2 - Customer Service

Not every customer is the same and therefore not every customer wants the same experience. It is your job to give each customer exactly the experience they want to have. Put your customer in charge of their own experience. To be able to do that we must understand who our customers are.

Chapter 3 - Cannabis Science

As a budtender, you have an incredible responsibility. You not only drive the consumer market, but also interface with many novice consumers who seek advice on cannabis consumption and its therapeutic properties. Many cannabis consumers don’t know much about cannabis or cannabis products. Therefore, it is your responsibility to advise the customer on which brands to support with their purchase and why.

Chapter 4 - Cannabis Product Knowledge

When it comes to cannabis, there are myriad methods for consumption and quite a wide range of products available. This can be overwhelming for both you, a new budtender, as well as a new customer. We can do a whole course on just cannabis products and consumption methods! So for now let’s keep it simple and outline the most common consumption methods and product categories that you will encounter as a budtender.

Chapter 5 - Application of Cannabis Science

In a cannabis dispensary, our primary goal is to help customers best integrate cannabis into their lifestyles. However, it is also important for you, the budtender, to sell cannabis. In this module, we are going to address how to best sell cannabis and deliver the best in class customer experience.

Chapter 6 - Course Wrap-Up

We do a final wrap-up and recap and reflect on everything we've learned.


This course provides students with the training you need to get hired today.

Gold Standard Curriculum

Cannabis Retail 101 covers the science, service, and human connection of being a budtender.

Award Winning Instructors

We work with incredible industry experts to produce courses.

Job Ready

OKO graduates are fully trained and ready to be hired as budtenders.

Low Price

At only $99 / year, it’s a small investment to start a new career compared to industry competitors.

For Dispensary Owners

Revenue Growth

Grow sales and improve customer service.

Lower Turnover

Retrain your current budtender workforce and setup a process for the future.

High Touch Recruitment

Or, find new budtenders and work with OKO to handpick our finest graduates to hire for your dispensary, no matter the location.

Check back again soon for more case studies.

Looking to train your existing workforce or hire from a pool of OKO graduates?

OKO got me into the Cannabis industry quickly and effectively! It is my dream to work in the Cannabis industry and it's wonderful to know that others are also given a chance and a foot in the door!

Jillian Luster

Through the knowledge and training that I received from OKO and being matched with work I have now received a full-time job in the Cannabis industry and couldn’t be more excited!

Curtis Kollof

Get certified and start building your business for $99/yr

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PDF workbooks for every class.
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